Compliant creator collaborations for investor relations

From initiation to archive,
a compliant collaboration workflow.

Videoster runs each collaboration between a US-listed company and an APAC finance creator as one engagement — initiation, creator selection, invitation and signing, payment held by a licensed provider, production, publication and verification, payout, archive — with a compliance gate at every stage. It supports one kind of collaboration only: paid, with the amount and the paying company stated, as SEC §17(b) requires.

One plan, $1,000 per month.

512
Creators in the curated network
3
Content languages at launch depth
6
Regulatory frameworks covered
$1,000
Per month, one plan
The standard

Full disclosure is the entry bar.
That is the point.

Every collaboration arranged through Videoster is paid, and says so: the content states that it is paid, which company paid, and how much. Creators sign that commitment before they can be invited, and every invitation repeats it. Collaborations that would not disclose are not supported, and creators who will not disclose are not in the network.

For the company

  • —A creator marked Compliance-ready has signed the disclosure commitment, and the mark shows the date. It records a signature, not a review of anything they have published.
  • —Every invitation states the §17(b) requirement before the creator replies, so the terms start from disclosure rather than arriving at it.
  • —Who affirmed, acknowledged, invited and confirmed what — and when — is in one record your counsel can export.
  • —Compliance remains your responsibility. The platform holds the structure and the evidence; it does not give legal advice.

For the creator

  • —Disclosing a paid promotion as the law requires is what keeps a creator on the right side of it. Undisclosed paid promotion is what the SEC pursues: in 2022 Kim Kardashian paid $1.26 million to settle charges of promoting a crypto asset without disclosing the payment.
  • —Invitations come from named, US-listed companies through a platform with a record — not from anonymous accounts offering money to promote a stock.
  • —The requirement, a disclosure template and the company's public facts in your language arrive with the invitation. You do not have to research the rules alone.
  • —Videoster never takes a share of what you are paid. When a company pays through the platform, a licensed payment provider holds the money and pays you the full amount.

Source for the 2022 settlement: SEC press release 2022-183. Creators: claim your profile.

The gap

Your retail shareholders research in a language
your IR programme doesn't publish in.

Cross-border retail ownership of US-listed equities has moved faster than the tooling around it. The people holding your stock in Taipei, Seoul and Tokyo are forming their view of your company somewhere. It is not your investor relations site.

01

Coverage thins out below large cap

Sell-side coverage concentrates at the top of the market. Below that, the research that shapes how investors understand a company increasingly comes from independent finance creators — and no IR function has a process for it.

02

Your APAC holders don't read English IR material

An earnings deck, a press release and a webcast are all published in one language. A shareholder base that spans six is served by none of it. The creators who do reach them are already covering US-listed names, daily.

03

There is no directory to start from

Finding finance creators who cover listed equities, in a specific language, at a specific audience size, is manual work. It is done through search, guesswork and introductions, and it produces no record anyone can review afterwards.

04

Direct engagement carries securities exposure, not just reputational

Paid promotion of a security engages Securities Act §17(b). It is strict liability, the compensation amount must be disclosed, and the SEC has charged issuers alongside the people they paid. This is a legal review item, not a marketing one.

05

Reg FD constrains the briefing itself

What you can tell a creator is limited before the conversation starts. Most briefing processes have no step where someone signs off that a brief holds no material non-public information, and none of them produce evidence that anyone did.

06

Nothing in this workflow is recorded

When counsel asks what was disclosed, who approved it, and when, the answer currently lives in email threads and DMs. An IR function is expected to show oversight. Email is not oversight.

What the platform does

From the first search
to the published video.

Videoster is infrastructure, not an agency. It gives your team the database, the process and the record. What you say to a creator, and whether you engage one at all, stays entirely with you.

Curated creator database

Finance creators across Chinese, Japanese and Korean-language markets, selected for coverage of listed equities. Filter by language, region, audience size, coverage — and by whether the creator has signed the disclosure commitment. Audience figures are pulled from the platform's own public API with the date they were last synced.

Suggested creators for every brief

Submit a brief and the platform suggests up to ten creators at once, each with the reasons behind the suggestion — language, market, coverage, audience, recent uploads, the disclosure commitment — every one taken from a field you can check.

Invitations, sent by you

Invite a creator straight from a suggestion, a shortlist or a profile. The invitation states the disclosure requirement and carries no fee; if the creator accepts, you both see each other's contact details and agree terms directly. Two a month, one during the trial.

Scenario briefs and compliance tools

Six brief templates, one per engagement type, with the constraints that apply to each. A reviewed disclosure template for every scenario and language — templates your counsel adapts, not text the platform generates. A quiet-period calculator, a checklist, and an MNPI affirmation recorded against the account that made it.

Material pack in three languages

Add material the company has already published and confirm it is public. Gemini drafts short facts in Traditional Chinese, Japanese and Korean, each tied to its source passage; anything with a figure the source does not contain is dropped automatically, and nothing reaches a creator until your team confirms it.

Performance reports

Register the published video and its public views, likes and comments are captured every day, with an automated, clearly labelled summary of what commenters say. Viewer geography appears when the creator has connected their YouTube channel; the report says so when they have not.

Seven-year record, exportable

Every brief, affirmation, invitation and confirmation is recorded with a timestamp and the person who made it, retained for seven years, and exportable at any time as CSV or a printable PDF.

Engagement scenarios

Six situations the platform
is already set up for.

Each scenario ships with its own brief template, its own disclosure requirements, and its own approval path. You choose the situation; the constraints that apply to it are already in place.

Ongoing investor awareness

For a continuing presence rather than a campaign. The same disclosure standard applies to every piece, and the record accumulates across the whole programme rather than per engagement.

Earnings and results periods

The quiet-period calculator runs against your own filing calendar, and the brief template is constrained to material that is already public at the time it is sent.

Response to a market event

Built around correcting the factual record. The constraints are stated up front because a rapid response is exactly the situation in which they are most often missed.

IPO and listing milestones

Carries the offering constraints and restricted-share handling that apply when a company is coming to market, including what changes when a creator is compensated in securities rather than cash.

APAC retail reach

Markets are selected individually rather than as a region. The disclosure template is authored per language rather than translated afterwards, because a translated disclosure is frequently not a compliant one.

Management and executive interviews

The template covers Reg FD constraints on live conversation, pre-publication review terms, and what is agreed in writing before the recording date.

The creator network

A curated network, described by
type rather than by name.

Creator identities, channel links and exact audience figures are visible to subscribers inside the platform. Publicly, the network is described by type. That is deliberate: a public roster is a list our competitors can copy, and the creators on it did not agree to appear on one.

The Story Builder

Narrative and macro framing

Places a company inside a broader industry or macro argument. Strongest where the thesis is not obvious from the financials alone.

The Technical Analyst

Models and valuation

Chart- and model-led presentation. Strongest where the numbers are the argument.

The Sector Specialist

One industry, in depth

Deep coverage of a single sector, with an audience that follows the industry rather than the market.

The Measured Skeptic

Balanced, sometimes critical

Known for coverage that is not uniformly positive, which is what makes a favourable assessment carry weight.

The Market Reporter

News and reporting background

Journalistic format and standards, typically from a financial media background.

The Regional Voice

One market, one language

Built around a specific market's investor base rather than a global audience.

The Long-Form Interviewer

Executive conversation

Interview-led formats, comfortable with a named executive on camera and with pre-agreed terms.

512

Creators

Across 3 languages and 15 markets, at audience sizes from 50,000 to several million. Every record carries what the creator covers, who their audience is, and when their figures were last synced.

Audience figures are pulled from the platform's public API on a schedule and shown with the date they were last synced. No audience figure is entered by the creator; what a creator tells us about themselves is shown as their own statement.

Pricing

One plan.
$1,000 per month.

No usage tiers and no per-seat pricing. If you pay a creator through the platform, a payment service fee (currently 5%) is added on top of the agreed amount and shown before you pay; it covers the licensed provider that holds and pays out the money. Nothing is ever deducted from the creator, and suggestions never take the size of an engagement into account.

Videoster Platform Access

14 days, full database access and one creator invitation, no card required. Nothing is charged when the trial ends.

$1,000/ month
  • —Full access to the curated creator database, with identities, channel links, exact audience figures and the disclosure commitment status
  • —Suggested creators for every brief, with the reasons
  • —Two creator invitations per month (one during the trial)
  • —All six scenario brief templates, disclosure templates, the quiet-period calculator and a recorded MNPI affirmation
  • —Material pack: public facts drafted in Chinese, Japanese and Korean for your review
  • —Performance reports for published videos
  • —Seven-year event record, exportable as CSV or PDF
  • —Unlimited colleagues, each with their own sign-in
  • —Self-serve billing: cancel, switch between monthly and annual, update your card

Annual

$10,000 per year — two months included, billed annually.

Enterprise

For organisations needing custom retention terms, SSO, a signed data processing agreement, or procurement review, pricing is on request.

The subscription covers the platform. What you pay a creator is agreed between you and the creator. You can pay through the platform: a licensed payment provider holds the money and pays the creator the full amount once you confirm delivery, with a payment service fee (currently 5%) added on top for you. Videoster never holds the funds and takes nothing from the creator.

Workflow

The process, and
where it stops being ours.

This is not a simple workflow, and a platform that claims otherwise is not built by people who have done it. What the platform does is hold the structure, apply the constraints, and keep the record. Judgment stays with your team.

Step 1

Define the situation

Select the scenario and fill in the brief. It cannot be submitted until someone on your team affirms, under their own account, that it holds no material non-public information, and ticks the constraints that apply. On an IPO or earnings brief, the quiet-period result is saved with it.

Step 2

Review the suggestions

The platform suggests up to ten creators the moment the brief is submitted, each with its reasons. Shortlist the ones that fit, or search the database yourself.

Step 3

Prepare the material

Add the company's public material. Review the facts drafted from it in Chinese, Japanese and Korean, and confirm the ones you are willing to send.

Step 4

Invite

Send an invitation with the scenario, timing, format and confirmed facts. It states the §17(b) disclosure requirement and no fee. The creator accepts or declines; on acceptance you see each other's contact details.

Step 5

Agree terms and pay

You and the creator agree the amount, currency, deliverables and deadlines on the platform, in milestones if you like. You pay the amount plus a payment service fee; a licensed provider holds it and pays the creator in full when you confirm each delivery, or automatically 7 days after delivery if you raise no dispute.

Step 6

Read the results

Register the published video. Its public figures are captured daily, and every step above stays in a seven-year record you can export as CSV or PDF.

What we do not do

We do not negotiate on your behalf, we do not hold your payments (a licensed provider does), we do not approve your content, and we do not guarantee that any creator will accept an engagement or that any engagement will perform. The platform gives your team structure, constraints and evidence. The decisions are yours.

Compliance coverage

Eleven rules,
each with a stated check.

Each rule is checked at the stage of the engagement where it matters, and each says how: automatically by the platform, by a named person's signed confirmation, or as a record. It also says what the platform does not do. It does not review what a creator says, does not determine whether a rule applies to you, and gives no legal advice; the obligations remain yours.

Securities Act §17(b)
Paid promotion of a security must disclose the amount and the payer
Automatic:
After publication: the description's first line must say the video is paid, name the paying company, state the agreed amount and link the engagement's public disclosure page; YouTube's paid-promotion label must be on. A failing check holds the payout.
Signed confirmation:
The creator's disclosure commitment before any invitation, and a confirmation of the in-video disclosure with a screenshot.
Record:
A public disclosure page per engagement with the amount, the form of payment and the check result.
Not done:
The platform cannot see or hear the video itself, and it does not review what the creator says.
FTC Endorsement Guides
Clear and conspicuous disclosure of a material connection
Automatic:
The same first-line and paid-promotion label checks, in the language of the video.
Signed confirmation:
The creator states how the disclosure appears in the video — spoken, caption or both — against the stated rules: caption in the first 5 seconds or before the company is mentioned, on screen for 5 seconds, readable on a phone.
Not done:
Whether a particular disclosure is clear enough is your counsel's judgement, not the platform's.
MNPI and insider trading
Exchange Act §10(b) and Rule 10b-5
Automatic:
Invitations carry only facts your team confirmed from its own public sources, and a fact is dropped unless its quoted passage and every figure appear in the source.
Signed confirmation:
A named person affirms that a brief, or an invitation without one, contains no material non-public information. Your company can also require a designated colleague's legal approval before any invitation goes out.
Not done:
The platform cannot read your unreleased information; the affirmation is an attested gate, not a scan.
Regulation FD
No selective disclosure of material information
Automatic:
Only confirmed public facts can be attached to an invitation; this is enforced on the server.
Signed confirmation:
The same MNPI affirmation, by name and time.
Not done:
Whether information is material is your counsel's call.
Quiet periods
Securities Act §5, Rules 163A and 174, and your own policy
Automatic:
The calculator computes the window from your dates and day counts. An invitation is blocked if the collaboration window overlaps it, and a video published inside it fails verification.
Not done:
A calculation, not a determination of whether a quiet period applies.
Front-running and scalping
Trading ahead of one's own promotion
Signed confirmation:
Before terms are agreed, the creator declares any holding in the company's shares or derivatives (published on the disclosure page) and commits not to trade them from 30 days before the collaboration to 30 days after publication.
Not done:
The platform cannot see a creator's brokerage accounts and does no trade surveillance.
Company trading windows
Your insider-trading policy's blackout periods
Automatic:
An engagement whose window overlaps one cannot send an invitation; a video published inside one fails verification.
Record:
Your team enters its own blackout windows.
Not done:
Windows you have not entered are not known to the platform.
Anti-fraud
Securities Act §17(a), Rule 10b-5
Automatic:
Material-pack facts are checked against their source passage.
Record:
Your team may flag a figure in a creator's draft that differs from a public source, with the source; every note is kept. It cannot edit wording or views — the more a company shapes what a creator says, the more the content becomes the company's own statement.
Not done:
No review of opinions, forecasts or the video's content.
APAC local rules
Japan's stealth-marketing rules, Korea's FTC endorsement guidelines, advice licensing in Taiwan, Hong Kong and Singapore
Automatic:
The first-line check recognises paid markers in each language (広告・PR, 유료 광고, 付費合作). Disclosure sentences and captions are provided per language.
Signed confirmation:
The creator acknowledges the requirements shown for their country, with sources, before terms are agreed.
Not done:
Whether a creator needs a licence is not determined; the notices are information, not legal advice.
Payee screening
Identity verification and sanctions
Automatic:
The licensed payment provider verifies the creator's identity and runs its sanctions screening; payment cannot be made until both are clear.
Not done:
Videoster does not run the screening itself and never holds the funds.
Record retention
Seven years, append-only
Record:
Every gate, signature (with its text version and fingerprint), payment, check and stage change is written to an append-only record, kept for seven years, exportable as CSV, and assembled per engagement into an evidence pack you can save as PDF.
Not done:
Records are kept as written; nothing in them is edited, only redacted for a verified erasure request.

Videoster provides tools and records. It does not provide legal advice, and it does not assume your compliance obligations. Every output is built to be reviewed by your own counsel, and the full record exports from your account.

Questions

What IR teams ask first

Why only fully disclosed collaborations?+

Because paid promotion of a security that does not disclose the payment is exactly what Securities Act §17(b) prohibits, and it is strict liability. A platform that left disclosure optional would be selling you the risk. Every creator who can be invited has signed a commitment to disclose the amount and the paying company, and every invitation states the requirement.

Do you take a commission on what we pay creators?+

Nothing is taken from the creator: they receive the full agreed amount. If you pay through the platform, you pay a payment service fee (currently 5%) on top, which covers the licensed provider that holds and pays out the money. You can also pay a creator outside the platform, in which case the subscription is all you pay us. Suggestions never take the size of an engagement into account.

How is this different from a general influencer platform?+

CreatorIQ, GRIN and similar platforms are built for consumer brand marketing — broad creator coverage, campaign measurement, no securities-law layer. Nothing in them knows what §17(b) is, or why a quiet period matters. This platform covers one vertical and one regulatory regime, in depth, and covers nothing else.

How is this different from an IR agency?+

An agency sells you people and hours, typically on a retainer well above this price, and the work product lives with them. This is software your team operates directly. The two are not exclusive — some teams will keep their agency and use this for the part of the work the agency does not cover.

Who contacts the creator?+

You do, through the platform. An invitation reaches a creator who has claimed their profile through their own account, or an unclaimed creator at the business address published on their channel. If neither exists, the platform tells you and sends nothing. Contact details are exchanged only when the creator accepts.

Do you verify creator identities?+

Audience figures come from the platform's public API and carry a last-synced date — they are not self-reported. A creator who connects their YouTube channel proves they own it, and only those channels are marked verified. Anything a creator tells us about themselves, such as a rate range, is shown as their own statement.

Can we see the creator list before subscribing?+

Type, language, market, audience band, tier and the disclosure-commitment mark are public. Identity, channel links, exact figures and contact details require a subscription. A 14-day trial gives full database access and one invitation, without a card.

Which languages are covered?+

Chinese, Japanese and Korean at launch depth. Chinese-language coverage is Taiwan, Hong Kong, Singapore and diaspora creators; the platform does not index mainland Chinese platforms. Indonesian, Vietnamese and Thai coverage is the next expansion.

Who on our team should use this?+

IR runs the engagements and compliance and legal review inside the platform. Invite colleagues from Settings: seats are unlimited, each person signs in with their own address, and every action is recorded against the person who took it.

What happens if we cancel?+

Cancel from the billing portal at any time. The plan runs to the end of the period you have paid for and does not renew; nothing already paid is refunded. Your record stays retained for seven years, and you can export it as CSV or PDF before and after you cancel.

Is Videoster responsible for what a creator publishes?+

No. The platform provides disclosure templates, an attested MNPI gate, reviewed material and records. What a creator publishes is between you and them, and your own counsel remains responsible for your compliance position.

Start with the database.
Decide after you have seen it.

Fourteen days, full access to the curated network, every compliance tool and one creator invitation, no card required. If the coverage in your language and sector is not there, you will know inside an hour — which is a better use of your time than a sales call.

$1,000 per month after the trial. One plan. Cancel anytime.