Eleven rules,
each with a stated check.
Each rule is checked at the stage of the engagement where it matters, and each says how: automatically by the platform, by a named person's signed confirmation, or as a record. It also says what the platform does not do. It does not review what a creator says, does not determine whether a rule applies to you, and gives no legal advice; the obligations remain yours.
- Automatic:
- After publication: the description's first line must say the video is paid, name the paying company, state the agreed amount and link the engagement's public disclosure page; YouTube's paid-promotion label must be on. A failing check holds the payout.
- Signed confirmation:
- The creator's disclosure commitment before any invitation, and a confirmation of the in-video disclosure with a screenshot.
- Record:
- A public disclosure page per engagement with the amount, the form of payment and the check result.
- Not done:
- The platform cannot see or hear the video itself, and it does not review what the creator says.
- Automatic:
- The same first-line and paid-promotion label checks, in the language of the video.
- Signed confirmation:
- The creator states how the disclosure appears in the video — spoken, caption or both — against the stated rules: caption in the first 5 seconds or before the company is mentioned, on screen for 5 seconds, readable on a phone.
- Not done:
- Whether a particular disclosure is clear enough is your counsel's judgement, not the platform's.
- Automatic:
- Invitations carry only facts your team confirmed from its own public sources, and a fact is dropped unless its quoted passage and every figure appear in the source.
- Signed confirmation:
- A named person affirms that a brief, or an invitation without one, contains no material non-public information. Your company can also require a designated colleague's legal approval before any invitation goes out.
- Not done:
- The platform cannot read your unreleased information; the affirmation is an attested gate, not a scan.
- Automatic:
- Only confirmed public facts can be attached to an invitation; this is enforced on the server.
- Signed confirmation:
- The same MNPI affirmation, by name and time.
- Not done:
- Whether information is material is your counsel's call.
- Automatic:
- The calculator computes the window from your dates and day counts. An invitation is blocked if the collaboration window overlaps it, and a video published inside it fails verification.
- Not done:
- A calculation, not a determination of whether a quiet period applies.
- Signed confirmation:
- Before terms are agreed, the creator declares any holding in the company's shares or derivatives (published on the disclosure page) and commits not to trade them from 30 days before the collaboration to 30 days after publication.
- Not done:
- The platform cannot see a creator's brokerage accounts and does no trade surveillance.
- Automatic:
- An engagement whose window overlaps one cannot send an invitation; a video published inside one fails verification.
- Record:
- Your team enters its own blackout windows.
- Not done:
- Windows you have not entered are not known to the platform.
- Automatic:
- Material-pack facts are checked against their source passage.
- Record:
- Your team may flag a figure in a creator's draft that differs from a public source, with the source; every note is kept. It cannot edit wording or views — the more a company shapes what a creator says, the more the content becomes the company's own statement.
- Not done:
- No review of opinions, forecasts or the video's content.
- Automatic:
- The first-line check recognises paid markers in each language (広告・PR, 유료 광고, 付費合作). Disclosure sentences and captions are provided per language.
- Signed confirmation:
- The creator acknowledges the requirements shown for their country, with sources, before terms are agreed.
- Not done:
- Whether a creator needs a licence is not determined; the notices are information, not legal advice.
- Automatic:
- The licensed payment provider verifies the creator's identity and runs its sanctions screening; payment cannot be made until both are clear.
- Not done:
- Videoster does not run the screening itself and never holds the funds.
- Record:
- Every gate, signature (with its text version and fingerprint), payment, check and stage change is written to an append-only record, kept for seven years, exportable as CSV, and assembled per engagement into an evidence pack you can save as PDF.
- Not done:
- Records are kept as written; nothing in them is edited, only redacted for a verified erasure request.
Videoster provides tools and records. It does not provide legal advice, and it does not assume your compliance obligations. Every output is built to be reviewed by your own counsel, and the full record exports from your account.
Full disclosure is the entry bar.
That is the point.
Every collaboration arranged through Videoster is paid, and says so: the content states that it is paid, which company paid, and how much. Creators sign that commitment before they can be invited, and every invitation repeats it. Collaborations that would not disclose are not supported, and creators who will not disclose are not in the network.
For the company
- —A creator marked Compliance-ready has signed the disclosure commitment, and the mark shows the date. It records a signature, not a review of anything they have published.
- —Every invitation states the §17(b) requirement before the creator replies, so the terms start from disclosure rather than arriving at it.
- —Who affirmed, acknowledged, invited and confirmed what — and when — is in one record your counsel can export.
- —Compliance remains your responsibility. The platform holds the structure and the evidence; it does not give legal advice.
For the creator
- —Disclosing a paid promotion as the law requires is what keeps a creator on the right side of it. Undisclosed paid promotion is what the SEC pursues: in 2022 Kim Kardashian paid $1.26 million to settle charges of promoting a crypto asset without disclosing the payment.
- —Invitations come from named, US-listed companies through a platform with a record — not from anonymous accounts offering money to promote a stock.
- —The requirement, a disclosure template and the company's public facts in your language arrive with the invitation. You do not have to research the rules alone.
- —Videoster never takes a share of what you are paid. When a company pays through the platform, a licensed payment provider holds the money and pays you the full amount.
Source for the 2022 settlement: SEC press release 2022-183. Creators: claim your profile.
Four things we establish per engagement,
not as database fields.
A subscription opens the creator database. It does not open these four, because they are not facts sitting in a table waiting to be unlocked — each depends on the specific creator and engagement. Ask the creator directly once they accept your invitation; where our team presents a creator on a brief, it may add notes on them.
KYC and identity verification
Not held as a database field. Established with the creator once they accept an invitation.
Compliance and disclosure history
Not reviewed by Videoster. The Compliance-ready mark records the creator's signed commitment, not a history.
Indicative rate range
Depends on scope and format and is agreed directly. A creator may state a range on their own profile, shown as their statement.
Risk indicators
Assessed against your situation, including sector and jurisdiction.
What is built, and what is not
Built and in use today: engagements with eight stages and their gates; the creator disclosure commitment and the Compliance-ready mark; the MNPI affirmation and optional legal approval; blackout windows and the quiet-period calculator as invitation gates; the creator's holdings declaration and no-trading commitment; local requirements by country; payment held by a licensed provider after its identity verification and sanctions screening; the automatic check of each published video's description, its paid-promotion label and its publication date; the creator's signed in-video confirmation with a screenshot; a public disclosure page per engagement; the evidence pack; and the seven-year append-only record.
Not built: any check of the video's picture or sound, any review of what a creator says, trade surveillance of creators, and automatic detection of whether FINRA Rule 2210 applies to your organisation. This page will say so until they exist — a compliance page that overstates what a tool does is the one page on a site where that is least survivable.
Where the platform's responsibility ends
Videoster provides software tools and recordkeeping. It is not a broker-dealer, an investment adviser, or a law firm. Your compliance obligations remain yours, and every output the platform produces is built to be reviewed by your own counsel — the full record exports from your account at any time.
Start with the database.
Decide after you have seen it.
Fourteen days, full access to the curated network, every compliance tool and one creator invitation, no card required. If the coverage in your language and sector is not there, you will know inside an hour — which is a better use of your time than a sales call.
$1,000 per month after the trial. One plan. Cancel anytime.