Brand Program
Financial Product Education Program
For brokerages, fintechs, banks, and other financial product brands who want a real finance creator to explain how their product actually works — run as a structured, documented campaign.
What problem this solves
A financial product — a brokerage platform, a budgeting app, a lending product, a tax tool — is often genuinely hard to explain in a generic ad. Finance creators already explain products like this to an audience that's used to that format. This program is a structured way to commission that explanation, with the disclosure and review discipline a financial brand actually needs.
Who this is for
Brokerages, fintech apps, banks and neobanks, lending and credit products, tax and accounting software, insurance products, and research or data platforms — any brand with a real product a creator can explain to their audience. If you're sponsoring a creator to discuss your own company's stock or fund rather than a product, see the Investor Awareness Program instead — the two are under different disclosure regimes.
What a creator actually does
A creator produces a sponsored video (or another real deliverable format — an integrated segment, a tutorial/walkthrough, a newsletter mention) that explains what your product is, how it works, and who it's for. Scope, format, and timeline are set in a structured brief before any work starts, and the creator reviews and signs off on it like any other Videoster deal.
How Videoster controls the process
Every step here is a real, working mechanism today, not a description of intent:
- Structured brief. Campaign goal, format, timeline, and budget are captured up front, not negotiated informally over email.
- Compliance records. Disclosure templates and compliance briefs apply the ordinary FTC endorsement-disclosure standard — the creator must clearly disclose the sponsorship — with the record kept as part of the deal, not left to trust.
- Review and approval. Deliverables go through a real review workflow before publishing, with every round of feedback and every approval logged.
- Payment record. Payment runs through Videoster's real payment rails (escrow or direct pay, depending on the creator's own account country) with a full, timestamped record of what was agreed and what was paid.
What each side gets
You get: a documented brief, a disclosure and approval trail, and a real payment record. You do not get click-tracking, conversion attribution, sign-up counts, or any other measure of what a viewer did after watching — Videoster doesn't build or operate that, and this program does not claim to.
The creator gets: a structured deal with clear scope, a real review process instead of open-ended revisions, and a payment record tied to the signed agreement.
Education, product introduction, and advice are three different things
Content in this program falls into two honest categories, and never a third: general educational content (explaining a financial concept, like how a brokerage margin account works, without centering your specific product), and product introduction(explaining what your specific product does, its features, eligibility, and how to use it). It is never personalized financial advice — a creator in this program is not acting as a financial adviser, and no content produced here may tell any specific viewer what product, account, or financial decision is right for their own situation.
Nothing in this program promises or implies a sign-up outcome, a conversion result, or that any viewer will adopt or use the product. Videoster does not measure or claim to measure viewer behavior resulting from a campaign.
Disclaimer
This is not legal advice, and Videoster does not provide legal, investment, or tax advice. The compliance tools described above — disclosure wording, compliance briefs, review workflow, and the audit record — are workflow and documentation support built from public regulatory guidance; they are not a legal opinion and do not guarantee that any specific campaign or piece of content will clear regulatory review. Final responsibility for your own claims, disclosures, and regulatory compliance stays with you, not with Videoster. See Terms for the full statement.